Explainer Videos: Simplifying Complex Ideas for Your Audience
No matter your industry, you’re dealing with concepts, services, or processes that aren’t always easy to explain. Whether you’re a tech company introducing a new platform, a healthcare provider sharing treatment options, or a business rolling out an internal process, complexity can create barriers. The solution? Explainer videos.
Explainer videos take complicated ideas and make them clear, engaging, and memorable. For businesses in 2025, they’ve become an indispensable tool for customer education, marketing, and sales.
Why Explainer Videos Work for Every Industry
People retain 95% of a message through video compared to only 10% from text. That makes explainer videos one of the most effective ways to teach, persuade, and inspire action.
Explainers work because they:
- Break down complex topics into simple, visual storytelling.
- Engage multiple senses (sight, sound, and emotion).
- Build trust by showing instead of just telling.
- Improve SEO by increasing time spent on your website.
Whether you’re B2B, B2C, or nonprofit, explainer videos bridge the gap between “what you do” and “why it matters.”
Formats That Fit Your Goals
Not all explainer videos look the same. Choosing the right style depends on your audience and objectives:
- Animated Explainers: Great for illustrating abstract ideas or data-driven stories.
- Live-Action Explainers: Humanize your brand by featuring real people and real-world scenarios.
- Hybrid Explainers: Combine animation with live footage for dynamic storytelling.
- Product Demos: Showcase software, apps, or physical products in action.
Professional production ensures your chosen format is not just visually appealing but strategically aligned with your brand.
Where Explainers Drive the Most Value
Explainer videos are incredibly versatile. Businesses see the best results when they deploy them across key touchpoints, such as:
- Websites & Landing Pages: Boost conversions by making offers instantly understandable.
- Sales Presentations: Help teams explain products clearly in pitches.
- Training & Onboarding: Standardize learning for employees or customers.
- Social Media Campaigns: Repurpose short clips to capture attention quickly.
- Email Marketing: Increase engagement with video embedded directly in campaigns.
The same explainer can be repurposed into multiple assets, multiplying ROI.
Storyboarding for Impact
A powerful explainer doesn’t start with a camera—it starts with a storyboard. At PS Creative, we help brands script and plan their videos to ensure every second matters. The structure often follows this proven sequence:
- Identify the problem your audience faces.
- Present the solution in simple, visual terms.
- Show how it works in action.
- End with a clear next step (CTA).
This formula keeps viewers engaged from start to finish and ensures your message resonates.
Bringing It All Together
Explainer videos are no longer optional add-ons—they’re a necessity for brands that want to simplify their message and connect with audiences. With professional production, your explainer doesn’t just inform—it persuades, inspires, and converts.
At PS Creative, we specialize in producing explainer videos that cut through the noise. Our team handles everything:
- Storyboarding and scripting.
- Live-action or animated production.
- Branded editing and graphics.
- Multi-platform distribution for maximum reach.
👉 Simplify your message with an explainer video. Start today with PS Creative at www.pscreative.co.
