What a $50-a-Episode Ad Read Tells You About Why You’re Podcasting for the Wrong Reason
Getting $50 a episode in ad revenue? That's not a failing podcast — it's proof you're measuring the wrong goal. Here's what to track instead.
AI Can Draft Your Show Notes. It Can’t Be the CEO. Where to Automate and Where Not To
AI can write your show notes in seconds. It can't be the CEO. Here's exactly where to let AI help your podcast — and where a leader still has to show up.
Podcast as Pipeline: Using a Branded Show for Account-Based Marketing
Most conversations about business podcasting focus on audience growth — more downloads, more subscribers, more reach. That’s the wrong lens for B2B companies running account-based marketing (ABM), where the goal isn’t a big audience. It’s the right audience: a specific, […]
The One-Take CEO: How Busy Executives Record a Month of Episodes in an Afternoon
Busy executives don't have a free afternoon every week. Here's how CEOs batch-record a month of podcast episodes in a single studio session.
From Episode to RFP: How Thought-Leadership Content Wins Deals in 2026
Discover how B2B thought leadership and podcast content build buyer trust, strengthen sales conversations, shorten sales cycles, and influence pipeline.
Why Your Podcast Needs to Be a YouTube Show First
Podcasting is becoming video-first. Learn why YouTube, multi-camera production, professional lighting, strong thumbnails, and short-form clips matter more in 2026.
10 Questions to Ask a Production Partner Before You Sign in 2026
Choosing a podcast production partner? Ask these 10 essential questions about video, equipment, editing, ownership, turnaround, repurposing, and support before signing.
Record Once, Post Thirty Times: The 2026 Content Repurposing System
Turn one hour of video into a month of content. Learn how strategic video repurposing can maximize your content across social media, blogs, email, and more.
The Real Cost of a CEO’s Time: What Solo Podcast Production Is Actually Costing You
Solo podcast production feels free because there's no invoice. Here's what a CEO's time is actually costing the business every episode.
Video SEO in 2026: Getting Your Brand Into YouTube and Google Search
Learn how Video SEO helps your content rank on YouTube, Google, and AI-powered search engines. Discover best practices for titles, transcripts, captions, thumbnails, and video optimization to increase visibility and reach the right audience.
The Spotify Partner Program Explained: Can Your Business Podcast Actually Get Paid in 2026?
Can your business podcast generate revenue on Spotify? Learn how podcast monetization programs work, why video and audience retention matter, and how to maximize your show's authority, engagement, and long-term business value.
Is AI-Generated Video Ready for Your Brand? A 2026 Reality Check
Is AI video ready to replace traditional video production? Learn where AI excels, where it falls short, and how businesses can use it strategically to create authentic, high-performing content that builds trust and drives results.
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Russell Gray
Founder of The Raising Capitalists Foundation