Trends in Video Production: What to Expect in 2025
Trends in Video Production: What to Expect in 2025
The world of video production never stands still—and if there’s one thing we’ve learned at PS Studios, it’s that brands need to stay ahead of the curve to stay relevant. From technology innovations to shifts in audience behavior, video production trends shape how we tell stories and connect with viewers. Filming is a critical phase in the video production workflow, requiring careful coordination and equipment management. The filming process is essential for achieving high-quality results, as it involves planning and the coordination of various elements, such as lighting and camera movement.
As we approach 2025, here’s a look at the emerging trends in video production that your business should be watching—and how they can impact your content strategy.
Introduction to Video Production Trends
The video production industry is constantly evolving, with new trends and technologies emerging every year. In 2025, we can expect to see a significant shift in the way video content is created, consumed, and distributed. From the rise of live streaming and drone footage to the increasing use of artificial intelligence in post-production, the video production process is becoming more sophisticated and efficient.
Live streaming will continue to dominate, offering real-time engagement and interaction with audiences. Drone footage will provide stunning aerial perspectives, adding a new dimension to visual storytelling. Meanwhile, AI will revolutionize post-production, automating tasks like editing, color correction, and sound design, allowing production teams to focus on creative storytelling.
These trends are not just about technology—they’re about creating more engaging, high-quality video content that resonates with audiences. Businesses that stay ahead of these trends will be better positioned to capture the attention of their target audience and achieve their marketing goals.
1. Short-Form Video Continues Its Dominance
Short-form video isn’t just a passing fad—it’s a primary format for content consumption. TikTok, Instagram Reels, YouTube Shorts, and similar platforms have proven that audiences want snackable, engaging content in under 60 seconds.
In 2025, expect:
▶️ Increased brand storytelling through short-form formats▶️ A focus on authentic, unscripted content▶️ More platform-specific variations (e.g., tailored content for TikTok vs. Instagram)
At PS Studios, we help clients craft short-form content that doesn’t sacrifice quality or brand identity, even at lightning-fast speeds. We emphasize the importance of having the right equipment and resources to create engaging content that aligns with your brand messaging.
2. Interactive and Shoppable Videos Gain Traction
Interactive video is no longer experimental—it’s becoming mainstream. In 2025, brands will increasingly use interactive features like clickable hotspots, quizzes, polls, and choose-your-own-adventure storytelling to increase engagement.
There has been a huge increase in the adoption of interactive and shoppable videos, driven by advancements in technology and changing consumer behaviors.
Shoppable video, where viewers can purchase products directly inside the video experience, will continue to grow, blending content with commerce seamlessly.
Why it matters: ✅ Keeps audiences engaged longer ✅ Increases conversion rates without leaving the video ✅ Offers valuable viewer interaction data
PS Studios works with brands to explore interactive video formats that drive both engagement and sales.
3. AI-Assisted Production Becomes Standard
Artificial intelligence is transforming every stage of video production. In 2025, expect AI tools to assist with:
🤖 Script generation and storyboarding🤖 Automated editing and color correction🤖 Real-time captioning and translation🤖 AI-generated visuals or voiceovers
While AI won’t replace human creativity, it will streamline repetitive tasks—allowing studios like PS Studios to focus on strategic, high-level storytelling while saving clients time and budget. Additionally, having a skilled camera operator to handle the technical aspects of filming and equipment setup is crucial for managing on-set logistics and ensuring high-quality footage.
4. Vertical Video as the New Norm
Vertical video was once an afterthought—now it’s the default for mobile-first platforms. In 2025, we’ll see more brands prioritizing vertical video in their production plans from the start, as it is a more cost-effective approach compared to cropping widescreen content later.
At PS Studios, we’re already working with clients to create content that’s optimized for vertical viewing, ensuring no quality or storytelling is lost in translation.
5. Documentary-Style Storytelling Grows in Marketing
Consumers crave authenticity, and documentary-style video is delivering it. Expect more brands to adopt:
🎥 Real customer stories instead of scripted testimonials by shooting genuine interactions and experiences 🎥 Behind-the-scenes footage showing real processes and people through careful shooting and planning 🎥 Founder or employee profiles to humanize the company
This trend builds trust, transparency, and emotional connection—all key to loyalty in today’s skeptical marketplace.
PS Studios specializes in documentary-style branded content that blurs the line between marketing and storytelling.
6. Livestreaming Gets More Professional
Livestreaming exploded during the pandemic, but in 2025, it’s moving from casual to polished, studio-quality broadcasts. Audiences expect better lighting, audio, visuals, and interactive features in live content.
There has been a huge increase in the popularity of live streaming, significantly impacting audience engagement and driving the demand for higher quality productions.
Brands will use livestreams not just for Q&As or announcements but for:
🔹 Product launches 🔹 Virtual events 🔹 Interactive workshops 🔹 Live shopping experiences
We help brands upgrade livestream production with professional setups, multi-camera angles, and live switching for broadcast-quality results.
7. Sustainability in Video Production Becomes a Priority
As environmental consciousness grows, expect video production teams to focus more on eco-friendly practices, including:
🌿 Reducing travel with virtual production tools 🌿 Using LED lighting for energy efficiency 🌿 Digital sets and virtual backgrounds to minimize materials waste
Implementing these eco-friendly practices can also save money in the long run by reducing operational costs and leveraging advancements in technology.
At PS Studios, we’re committed to sustainable production workflows that reduce environmental impact without sacrificing creativity or quality.
8. Greater Focus on Accessibility
Inclusivity is no longer optional—it’s expected. In 2025, brands will prioritize accessibility in video production by:
📝 Adding captions, transcripts, and audio descriptions by default 📝 Designing visuals for colorblind audiences📝 Using accessible platforms and players
Accessibility isn’t just ethical—it also boosts reach and SEO. PS Studios incorporates accessibility features into every project to ensure content reaches the widest possible audience, helping to attract and engage new audiences.
9. Cross-Platform Content Strategies Expand
Gone are the days of “one video, many platforms.” Each platform demands unique formats, lengths, captions, and visuals.
In 2025, brands will focus on content ecosystems—designing a primary video, then breaking it into various formats for different platforms:
🎬 Short-form teasers for Instagram 🎬 Vertical cuts for TikTok 🎬 Square promos for Facebook 🎬 Long-form edits for YouTube
PS Studios helps clients create multi-platform content packages, ensuring every video is optimized for its destination.
10. Human Connection Remains the Priority
Despite all the tech trends, the heart of effective video will still be human connection.
Audiences want to see real people, capturing authentic stories, and emotional honesty. No amount of effects or AI-generated visuals can replace the impact of a heartfelt message.
At PS Studios, we combine innovative tools with timeless storytelling principles, so your videos feel modern and meaningful.
Pre-Production Planning
Pre-production planning is a critical stage of the video production process that involves concept development, scriptwriting, location scouting, and casting. A well-planned pre-production process can save time and money in the long run, ensuring that the entire project runs smoothly and efficiently.
Concept development is the foundation of any successful video. It involves brainstorming ideas, defining the message, and outlining the story. Scriptwriting then brings the concept to life, providing a detailed blueprint for the production team. Location scouting ensures that the right setting is chosen to enhance the story, while casting selects the best talent to bring the script to life.
Expert tips for successful pre-production include thorough research, detailed planning, and clear communication with all team members. It’s also important to tailor your pre-production strategy to your specific marketing goals and target audience. For example, corporate videos may require a more formal approach, while explainer videos and live streams might benefit from a more casual, engaging style.
Post Production Techniques
Post-production is a critical stage of the video production process that involves editing, color correction, and sound design. With the latest advancements in editing software and artificial intelligence, post-production techniques are becoming more sophisticated and efficient.
Video editing software now offers powerful tools for cutting, trimming, and arranging footage, allowing editors to create seamless, high-quality videos. Color grading enhances the visual appeal, ensuring that the video looks polished and professional. Sound mixing adds depth and clarity, making sure that the audio complements the visuals perfectly.
Artificial intelligence is also playing a significant role in post-production. AI-powered tools can automate repetitive tasks, such as sorting through footage, applying color correction, and generating captions. This not only speeds up the editing process but also allows editors to focus on more creative aspects of the project.
Creating high-quality video content that engages and resonates with your target audience is essential. Optimizing your video for social media platforms and YouTube can help increase visibility and reach. This includes using the right aspect ratios, adding captions, and creating eye-catching thumbnails.
Corporate Videos and Branding
Corporate videos are an essential part of any business’s marketing strategy, providing a powerful way to communicate brand messaging and values to potential customers. These videos can take various forms, including explainer videos, promotional videos, and live streams, each serving a unique purpose in your marketing strategy.
Explainer videos are great for breaking down complex concepts into easily digestible content, making them ideal for introducing new products or services. Promotional videos can highlight your brand’s strengths and showcase your offerings, while live streams offer real-time interaction and engagement with your audience.
Creating engaging corporate videos that capture the essence of your brand and resonate with your target audience is crucial. This involves understanding your audience’s preferences, crafting a compelling story, and using high-quality visuals and sound. Video production companies play a vital role in this process, bringing their expertise and resources to produce high-quality corporate videos that align with your brand messaging and marketing goals.
By leveraging the power of corporate videos, businesses can enhance their brand presence, connect with potential customers, and drive business growth.
Why Partner with PS Studios for 2025 Video Production Trends
Staying ahead of video trends isn’t just about adopting new tech—it’s about integrating it strategically into your brand story.
At PS Studios, we blend cutting-edge tools with expert creative direction to help your business:
✅ Stay competitive in a fast-changing content landscape
✅ Produce versatile, platform-ready content
✅ Tell authentic stories that connect with modern audiences
Whether you’re looking to refresh your video marketing or launch something new in 2025, we’re ready to help.
Interested in starting a podcast or upleveling your existing show? Schedule your free discovery call with our expert production team at PS Studios.
During this call we will discuss your goals, timeline, and how we can help. We work with clientele across the country and look forward to chatting with you!
