You Don’t Have Time to Edit Your Own Podcast — And You Shouldn’t Have To
Editing your own podcast feels efficient. For a CEO, it's usually the most expensive hour of the week. Here's the real math on doing it yourself.
Your Podcast Lives on Spotify’s Terms, Not Yours: Building an Owned Audience Pipeline Instead
Your podcast's reach depends on Spotify and YouTube's rules, not yours. Here's how CEOs build an owned audience pipeline instead.
The CEO Podcast ROI Problem: Why “Downloads” Is the Wrong Metric to Report to Your Board
Downloads don't tell your board what your podcast is worth. Here's the real ROI framework CEOs should use to measure a branded podcast's business impact.
What a $50-a-Episode Ad Read Tells You About Why You’re Podcasting for the Wrong Reason
Getting $50 a episode in ad revenue? That's not a failing podcast — it's proof you're measuring the wrong goal. Here's what to track instead.
AI Can Draft Your Show Notes. It Can’t Be the CEO. Where to Automate and Where Not To
AI can write your show notes in seconds. It can't be the CEO. Here's exactly where to let AI help your podcast — and where a leader still has to show up.
Podcast as Pipeline: Using a Branded Show for Account-Based Marketing
Most conversations about business podcasting focus on audience growth — more downloads, more subscribers, more reach. That’s the wrong lens for B2B companies running account-based marketing (ABM), where the goal isn’t a big audience. It’s the right audience: a specific, […]
The One-Take CEO: How Busy Executives Record a Month of Episodes in an Afternoon
Busy executives don't have a free afternoon every week. Here's how CEOs batch-record a month of podcast episodes in a single studio session.
From Episode to RFP: How Thought-Leadership Content Wins Deals in 2026
Discover how B2B thought leadership and podcast content build buyer trust, strengthen sales conversations, shorten sales cycles, and influence pipeline.
Why Your Podcast Needs to Be a YouTube Show First
Podcasting is becoming video-first. Learn why YouTube, multi-camera production, professional lighting, strong thumbnails, and short-form clips matter more in 2026.
10 Questions to Ask a Production Partner Before You Sign in 2026
Choosing a podcast production partner? Ask these 10 essential questions about video, equipment, editing, ownership, turnaround, repurposing, and support before signing.
Record Once, Post Thirty Times: The 2026 Content Repurposing System
Turn one hour of video into a month of content. Learn how strategic video repurposing can maximize your content across social media, blogs, email, and more.
The Real Cost of a CEO’s Time: What Solo Podcast Production Is Actually Costing You
Solo podcast production feels free because there's no invoice. Here's what a CEO's time is actually costing the business every episode.
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Russell Gray
Founder of The Raising Capitalists Foundation